Maison MuMu

Storytelling for a fashion accessories brand

I met Isabelle in Shanghai as she was preparing to formally launch her brand Maison MuMu (now Maison Germaine), on the Chinese market. This brand of fashion accessories already had a strong history which I had to reveal: her founders, the raw materials she used, the different countries which inspired her, and the evolution of the various creations. Maison MuMu wanted, above all, to say how much she loves premium art crafts and carefully chooses qualitative materials. Moreover, she wanted to showcase her unique and chic style, and proudly claim that it is made in China. How challenging!