Histoires Françaises

Histoires Françaises

Storytelling and copywriting for an iconic French online shop

Histoires Françaises is an online shop of home decoration, fashion accessories, and beauty items designed to promote and give access to the best of French creation and craftsmanship made in France, sustainable and contemporary. I have written the story of some of the iconic brands promoted by Histoires Françaises, and some articles for their blog.

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Selection of articles

The story of Jack Gomme

The story of Jack Gomme

Jack Gomme, this name sounds like the wind slamming in a sail! It is more than a coincidence since this brand is all about airiness... Since its creation in 1985, Jack Gomme has been creating bags, clutches, and tote bags, in a stylish and modern design, but above all, ultra-lightweight! On top of this specific DNA, this brand’s philosophy is 100% made in France and sustainable.

Original text written in French

The story of Chic Alors!

The story of Chic Alors!

Chic Alors, this name immediately sets the tone and the unique style of this brand of jewellery: made in France, totally independent, audacious, creative, elegant, and with a touch of humour and generosity! From the beginning in 2009, following the expertise of the unique know-how of sustainable French craftsmanship, Héloïse Mialhe has created gorgeous jewellery designed with love and fantasy. […] The classic codes of the gems industry are joyfully unbuilt and rebuilt without compromise, but always with this exclusive and chic mark, which makes the brand's DNA. It is no coincidence that Agnès b. is its godmother!

Original text written in French

The story of green shades

The story of green shades

Soft green, emerald green, olive green, almond green, cobalt green, apple green, and British racing green... Which of the 50 shades of green do you prefer? As spring shyly tries to assert itself, the multiple shades of its favourite colour are infinitely available. Of course, our brand Histoires Françaises nourishes this desire for green in an eco-responsible way! Let's close our eyes and focus on the word "green". In a split-second, you find yourself in the middle of a lawn, a large meadow, marvelling at the leaves of the trees amidst lush vegetation. Breathe in, breathe out.

Original text written in French

The story of Barbarisme

The story of Barbarisme

Barbara Baehrel has always created a universe of delicacy, precious materials, colours, and passion for art. From the textile industry, she has imagined with her brand BARBARISME jewellery like no other but always elegant. High quality and fantasy, creatively different and classy, colourful and full of poetry, the jewellery from BARBARISME is made in France, sustainable and with a unique and original style.

Original text written in French

The story of Bazar Atelier Sablon

The story of Bazar Atelier Sablon

BAZAR ATELIER SABLON is a young and promising brand that twists vintage references and essential modernity in a very talented way to create sustainable tote bags and accessories. French craft heritage gives Hortense, the young French creator, tons of inspiration to imagine daily irresistible actual accessories, using local raw materials and having them produced in France. This brand is one of the most authentic vintage chic eco-friendly and made-in-France brands!

Original text written in French